品牌:凌志轿车
广告词:不懈追求完美
一、汽车类
Mercedes-Benz:
Engineered to move the human spirit.
(梅赛德斯-奔驰:人类精神的动力)
Ferrari:
Strategic mobility.
(法拉利:战略移动性)
Toyota:
The relentless pursuit of perfection.
(丰田:不懈追求完美)
二、饮料类
Coca-Cola:
Enjoy Coca-Cola.
(可口可乐:请喝可口可乐)
Pepsi:
Generation Next.
(百事:新一代)
Red Bull:
Red Bull gives you wings.
(红牛:给你翅膀)
三、生活用品类
Nestlé:
The world smiles with Reader's Digest.
(雀巢:《读者文摘》给全世界带来欢笑)
Dove:
Real beauty.
(多芬:真实之美)
Tide:
Clean the world, one brushstroke at a time.
(汰渍:一次一刷,清洁世界)
四、科技与数码类
Apple:
Think Different.
(苹果:Think Different)
Samsung:
Feel the new space.
(三星:感受新境界)
HP:
The future is here.
(惠普:未来已来)
五、运动与健康类
Nike:
Just do it.
(耐克:跟着感觉走)
Adidas:
Impossible made possible.
(阿迪达斯:使不可能变为可能)
Lululemon:
Feel good, feel alive.
(露露柠檬:感受美好,感受活力)
这些广告词通过简洁有力的语言,传递品牌核心价值与产品特性,是商业传播中的经典范例。